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Willingness to pay for mobile internet in the Czech Republic
Doskočilová, Kateřina ; Polák, Petr (advisor) ; Luňáčková, Petra (referee)
Willingness to pay for mobile internet in the Czech Republic Abstract The main focus of this thesis is to examine consumers' willingness to pay for mobile internet in the Czech Republic. The data for the estimation were collected via a self-developed online questionnaire. Using the logit model, the factors, which significantly influences the WTP, were identified. These include: the ownership of a smartphone, perceived importance of availability of the internet connection, having a monthly mobile tariff and the way of using mobile applications. Additionally, the price, that the consumers' would be willing to pay for their ideal tariff, is examined and it is shown, that the level of education has a significant negative effect on this price.
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Motivation and preferences of classical music concert attendants
Palasová, Tereza ; Šmíd, Ilja (advisor) ; Riedlbauch, Václav (referee)
The aim of this thesis is to analyse the motivation and preferences of classical music concert attendees on the basis of the authors own quantitative and qualitative research, and to formulate the results into strategic recommendations for the management of music organisations that are looking to address the problem of low or decreasing attendance. Four important Prague-based ensembles - the Czech Philharmonic, the Prague Philharmonic Orchestra, the Prague Radio Symphony Orchestra, and the FOK Prague Symphony Orchestra participated in the questionnaire survey, and a total of 1218 respondents across the four organizations served as the subject of analysis. The theme is interdisciplinary, and this works contribution to the field of music management is also summarized and connected to knowledge from other fields - marketing, dramaturgy, sociology, and particularly psychology, from which Csíkszentmihályis concept of a fully concentrated experience, called flow, is crucial. Statistical testing has confirmed the elementary premise of this work: The concert attendee who usually experiences flow during a classical music concert tends to attend concerts more often than others. The existence of a relationship between the audiences cultural capital (represented by musical education) and flow has also been confirmed. Furthermore, a relationship between genre preferences and flow has been found. In summary, a managerial strategic orientation on facilitating flow to concert attendants can significantly contribute to solving the problem of concert attendance.
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Willingness to pay for mobile internet in the Czech Republic
Doskočilová, Kateřina ; Polák, Petr (advisor) ; Luňáčková, Petra (referee)
Willingness to pay for mobile internet in the Czech Republic Abstract The main focus of this thesis is to examine consumers' willingness to pay for mobile internet in the Czech Republic. The data for the estimation were collected via a self-developed online questionnaire. Using the logit model, the factors, which significantly influences the WTP, were identified. These include: the ownership of a smartphone, perceived importance of availability of the internet connection, having a monthly mobile tariff and the way of using mobile applications. Additionally, the price, that the consumers' would be willing to pay for their ideal tariff, is examined and it is shown, that the level of education has a significant negative effect on this price.
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Analysis of fresh juice and smoothies market in the Czech Republic
Šťavíková, Hana ; Vávra, Oldřich (advisor) ; Čížková, Kateřina (referee)
This master thesis deals with the analysis of fresh juice and smoothie market in the Czech Republic. The goal of this thesis is to investigate the market of both fresh bars and fresh juices and smoothies that can be bought in the store. Another goal is to determine consomer's needs on this market. For the purpose of finding out those information, a quiestionnare was compiled. The questionnaire was targeting young people age between 20 and 30 years who either live or at least spend most of their time in big cities. The results of the questionnaire then served as a starting point for further analysis. During working on this paper I was doing a regular storecheck in the 4 most visited grocery chains. For a deeper understanding of the target group, two focus groups were held. First one was targeting people that are regularly buying fresh juices and smoothies in grocery chains. Second one targeted the contrary -- people that have never bought such drinks. Reults of all research that were carried out served as a starting point for further recommendation.
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Životní úroveň francouzských spotřebitelů
Večeřa, Rudolf
Večeřa, R., The French consumer`s standard of living. Bachelor thesis. Brno: Men-del University in Brno, 2014. The Bachelor thesis refers the most important factors that have impact on the French consumer`s standard of living and is bringing confrontation with material well-being indicators, especially GDP per capita as a most world wide used indica-tor for this purpose. Then are mentioned alternative`s indicators including other influences to standard of living. For the analysis of material well-being and alterna-tive`s indicators were used secondary data sources. The questionnaire survey con-creted and intensified subjective preferring factors that have real impact on stand-ard of living in France.
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The purchase decision on cole beverage market in Czech republic
Nováčková, Aneta ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
The aim of my thesis was to analyze consumer behavior on cole beverage market in Czech republic. I focused my research mainly on students of University of Economics in Prague. To implement it I used a questionnaire survey and data analysis Market & Media & Lifestyle of MEDIAN agency. The thesis is divided into two parts - theoretical and methodological and analytical. The content of theoretical and methodological part is the definition of basic concepts such as consumer behavior, decision-making process, its types, factors and models, market research, data analysis. Characteristics of companies, the establishment of hypotheses, the research itself, its evaluation and recommendations are included in the analytical part.
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